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Target audience expectations

To get a better understanding of our target audience and what the audience would expect to see from a music video, we recently asked students of our target audience some questions about the choice of our music videos. We went through and interviewed people within our target audience asking specific questions about the expectations within a music video and we have put all the footage into one video as shown below.

Here is a list of questions which we asked to members of our target audience:

1. Have you heard the song Jhene Aiko – 3:16 AM and what do you think of the song?

2. Which genre does the song fall under and why?

3. Which category does this song fall under and why?

-Performance

-Film clip

-Narrative

-Visual

-Abstract

4. What pops in your mind when you hear the name ELLE RANE?

5. Typical locations for R&B videos?

6. Does it support the stereotypes or go against it?

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