A2 MEDIA BY: FARDOWSA AHMED

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Before we began producing our music video, as a group, we did a lot of research into other music videos of the same genre (RnB). This enabled us to see what the typical conventions are for this genre's music videos.Therefore we could use them in our music video which will help out target audience to more easily recognise our product for what it is. Or to even challenge the typical conventions to portray a message.

A lot of different real media products gave me the ideas and conventions that I used to create my music video. I obviously used the real ‘3:16 am’ music video, as well as the cover version that I used to give an idea on what others do with the song. The original video gave me the ideas of keeping the video mysterious and weird and fantasy elements, such as the main character dreaming of her best friend’s boyfriend,  I developed this convention to create what sort of things I need to make the audience believe as we show evidence of all of them in a photo but the main character cuts her best friend face out.