A2 MEDIA BY: FARDOWSA AHMED
Target Audience
Elle Rane's song focuses on the journey of love which almost every female can relate to. However, Elle’s music does not appeal to women of all ages. By her sense of fashion and the topic of her music, her target audience are late teens to mid-twenties because her fashion sense tends to be more revealing which would not appeal to an older audience. Also the love she speaks about is young love which would appeal to a younger audience. Furthermore, due to her unique sense of fashion and the origin of R&B, Elle’s target audience seems to more urban.
No. Social status My music video
1 Upper Middle Class I don’t think my music video would appeal to this as they may not relate to characters or settings shown in my music video. However they may watch this so they can learn and experience a different culture from their own
2 Middle class I wouldn't aim my music video for this group as i think it would be appealing to a younger audience and this class tends to be older and therefore might not appreciate the explicit lyrics in this song
3(a) Lower middle class I may aim my music video to this demographic however i still think it would be to a young age group and this category tends to be in older age bracket
3(b) Skilled working cla I think my music video would be aimed at those in the working class as statistics have shown that those in this social group tend to have a diverse range of music taste
4 Working class My music would be enjoyed by this social category because research shows the majority are young (15-25) In addition ' music like 50 cent tends to be enjoyed by the lower classes
5 The Lowest Class Those in this division might find pleasure in my music video and use it as a form of escapism because of the visually amusing mise-en-scene and intriguing relationship story line used
Demographic Data involves classifying an audience into age, gender,race, education and income level. It is critical for media as it helps ensure that your product reaches the audience you want.